Privacy policy

Last updated: 29/06/2026

1. Introduction

This Privacy Policy explains how MotorMuse ("we", "us", "our") collects, uses, and discloses your personal data when you visit our website www.motormuse.com, use our store, place an order, or otherwise communicate with us (the "Services"). We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Our Services are hosted by Shopify, which helps us operate our store. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described here. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

2. Who We Are (Data Controller)

For the purposes of data protection law, the data controller is:
MotorMuse (a sole trader trading as MotorMuse)
Email: contact@motormuse.co.uk
If you have any questions about this policy or how we handle your data, or if you would like to exercise any of your rights, please contact us using the email above.

3. The Information We Collect

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. It does not include information that is anonymised or de-identified. Depending on how you interact with the Services, we may collect and process the following:
Identity and contact details: your name, email address, phone number (if provided), billing address and delivery/shipping address.
Order and transaction information: the items you view, add to your cart or wishlist, and the products you purchase, return, exchange or cancel, along with personalisation choices and order history.
Uploaded content: the photographs of your vehicle that you upload, which may include metadata (such as date or, in some cases, location data embedded in the image file), and any personalisation text you provide.
Payment information: payment is processed by our third-party payment providers (Stripe and PayPal) and by Shopify. We do not store full card details ourselves.
Account information (if you create an account): your username, password, preferences and settings.
Communications: any correspondence you send us, such as customer service enquiries.
Device and technical data: IP address, browser type, device information, network connection and other unique identifiers.
Usage information: how and when you interact with and navigate the Services, collected via cookies and similar technologies (see the Cookies section below).

4. Sources of Personal Information

We collect personal information:
Directly from you, when you create an account, use the Services, place an order, upload a photograph, or communicate with us;
Automatically through the Services, from your device and through cookies and similar technologies;
From our service providers, including Shopify, payment processors and shipping partners, when they process personal information on our behalf;
From partners or other third parties, where applicable.

5. How We Use Your Information and Our Legal Bases

We use your personal data for the following purposes, relying on the legal bases set out below:

Purpose	Legal Basis
To process and fulfil your order, including editing and producing your print, managing your account and arranging delivery	Performance of a contract
To take payment and to detect, investigate and prevent fraud or other unsafe or illegal activity	Performance of a contract / Legitimate interests
To communicate with you about your order, provide customer support and respond to enquiries	Performance of a contract / Legitimate interests
To handle international shipping, including providing necessary details to couriers and customs authorities	Performance of a contract / Legal obligation
To comply with applicable law, respond to valid legal process, and enforce our terms and policies	Legal obligation / Legitimate interests
To use images of finished products for marketing	Consent (which you may withdraw at any time)
To send you marketing communications, where you have opted in	Consent
To improve, tailor and secure the Services	Legitimate interests

6. Your Uploaded Photographs

We treat your uploaded photographs as part of your order data. We use them solely to produce your print, unless you have separately consented to our using images of the finished product for marketing.
We retain uploaded images for 12 months after your order has been fulfilled, so that we can handle reprints, replacements and support enquiries. After this period, images are deleted or anonymised, unless we are required to keep them longer for legal reasons.

7. How We Disclose Personal Information

We do not sell your personal data. In certain circumstances we may disclose it to third parties for legitimate purposes, including:
Shopify, which hosts and helps operate our Services (see "Relationship with Shopify" below).
Payment providers (Stripe and PayPal) to process payments securely.
Printing and framing suppliers, where production is fulfilled by a third party, to the extent needed to make your product.
Couriers and shipping partners (our chosen couriers) to deliver your order, and customs authorities where required for international shipping.
IT, hosting, analytics and software providers who help us run our Website and business.
Marketing partners, where you have consented, to provide marketing services. These partners use your information in accordance with their own privacy notices.
Professional advisers, authorities or other parties where required by law, in connection with a business transaction (such as a sale or restructuring), or to enforce our terms and protect our rights and those of our users.
We require all third parties to respect the security of your data and to process it only in accordance with our instructions and the law.

8. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. Where Shopify is responsible for processing your personal information for its own enhanced features, Shopify acts as a controller for those purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit https://privacy.shopify.com/en.

9. Cookies

Our Website uses cookies and similar technologies to make it function, to remember your preferences, and to understand how it is used. You can control cookies through your browser settings and through any cookie banner on our Website.

10. Third Party Websites and Links

The Services may contain links to websites operated by third parties. We are not responsible for the privacy or security practices of those sites, and we encourage you to review their own privacy policies. Our inclusion of a link does not imply endorsement.

11. Marketing

Where you have opted in, we may send you marketing communications about our products and offers by email. You can opt out at any time by clicking "unsubscribe" in any marketing email or by contacting us directly. We will only send marketing emails to people who have actively consented to receive them. If you opt out of marketing, we may still send you non-promotional messages about your account or orders.

12. International Transfers

Where we ship internationally or use service providers (including Shopify) based outside the UK, your personal data may be transferred, stored and processed outside the country you live in.
If we transfer your personal information out of the United Kingdom or the European Economic Area, we rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement, the European Commission's Standard Contractual Clauses, or an equivalent approved mechanism, unless the transfer is to a country that has been determined to provide an adequate level of protection.

13. Security and Retention

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. However, no security measures are perfect and no transmission over the internet is completely secure, so we cannot guarantee absolute security. We recommend you do not send sensitive or confidential information through unsecured channels.
We keep your personal data only for as long as necessary for the purposes for which it was collected, including to provide the Services, comply with legal, accounting or reporting requirements, resolve disputes and enforce our policies. Order and transaction records are generally kept for 6 years to meet tax and legal obligations. Uploaded photographs are retained as described in section 6.

14. Children

The Services are not directed at children, and we do not knowingly collect personal data from anyone under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

15. Your Rights and Choices

Under UK data protection law, and subject to certain exceptions and limitations, you have the right to:
Access / know the personal data we hold about you;
Correct inaccurate or incomplete data;
Erase your data in certain circumstances;
Object to or restrict our processing of your data;
Data portability — receive a copy of your data or have it transferred to a third party; and
Withdraw consent at any time where we rely on consent (this does not affect the lawfulness of processing before withdrawal).
To exercise any of these rights, please contact us at contact@motormuse.co.uk. We will not discriminate against you for exercising your rights. We may need to verify your identity before acting on your request. You may use an authorised agent to make a request on your behalf, but we may require proof of their authorisation and may still need to verify your identity directly.

16. Complaints

If you have a complaint about how we process your personal information, please contact us first at contact@motormuse.co.uk so we can try to resolve it. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113. If you are in the EEA, you may contact your local data protection authority.

17. Changes to This Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for legal, operational or regulatory reasons. We will post the revised policy on our Website, update the "last updated" date, and provide notice where required by law.

18. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
MotorMuse
Email: contact@motormuse.co.uk
For the purposes of applicable data protection law, MotorMuse is the data controller of your personal information.